Today I would like to share on the previous chapter that we already cover in the lecture,,happy study (^_^)
Basically, this chapter is about on how the company choose the strategy to attack their rival.There are many way to attack the rival such as cost based advantages, pursuing continuous product innovation, adopting and improving the best idea from others, hit and run tactics and blue ocean strategy.
Defensive strategy is important to reduce risk of being attack and protect the company position which is to block the challenger and action to signal the likelihood of strong retaliation.
Horizontal merger and acquisitions can strengthen the company in many ways like improve the operations, increase product differentiation, reduce market rivalry, increase company's bargaining power for suppliers and buyers and make the company more flexible and have dynamic capabilities.
Other than that, we also discuss about outsourcing. The benefits of outsourcing to the company are it help to reduce company's cost by appoint outsider specialist. It also help to increase company's flexibility and they can focus more on the core business.
I think that all from now.Sharing is caring.Have a nice day everybody.(^_^)
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