CHAPTER 4

ASSALAMMUALAIKUM ...

In the name of ALLAH I begin...

HELLO!!!!!.Today is holiday , so I have a lots of free time to update my blog.hehehehe,,,i wanna share about the fourth topic that we have been discuss during the lecture last Tuesday. Let's study everyone. Cheer up.

In evaluating company the most important point  resources, capabilities and competitiveness. The key points for this topic is resources and capabilities.

Resources is the input for the company including knowledge, property, culture, pattern, trademark whereas capabilities means how the organization utilize the resources. How well the company is shown by the high performance in the organization. It means that the strategy used by the company success. The component of the resources include R&D , IT, HR, finance, production, sales and marketing.

The indicator for in evaluating the company performance are

• growth in the firm if  there are high growth shows the firm is success

• how the company retain the customer- loyalty 

• ROI -return in investment - how much the company get from the investment- the higher the better

• grow financial strength - easy to get loan 

• competitive advantages - be better than your rivals 

• Increasing profit margin

Capabilities is basic knowledge that is learning from experience.

V- variable which the resources that have value and can compete( toyota- leader in automobile industry)

R- rare( unique) identify what the competitor lacking

I- imitable - resources that hard to copy

N- non- substitute means that the product hard to find the substitute.

Then, the other important thing is SWOT analysis. To make it simple,
SW- we look at internal strength and weakness in the organization

OT- look  at external environment - find the way to overcome the problem. After the company done the SWOT analysis, then they will come out for the new strategies.

MAKES THE REST OF YOUR LIFE , THE BEST FOR YOUR LIFE