STRENGTHENING A COMPANY COMPETITIVE POSITION

SALAM EVERYONE,,,,

Today I would like to share on the previous chapter that we already cover in the lecture,,happy study (^_^)

Basically, this chapter is about on how the company choose the strategy to attack their rival.There are many way to attack the rival such as cost based advantages, pursuing continuous product innovation, adopting and improving the best idea from others, hit and run tactics and blue ocean strategy.

Defensive strategy is important to reduce risk of being attack and protect the company position which is to block the challenger and action to signal the likelihood of strong retaliation.

Horizontal merger and acquisitions can strengthen the company in many ways like improve the operations, increase product differentiation, reduce market rivalry, increase company's bargaining power for suppliers and buyers and make the company more flexible and have dynamic capabilities.

Other than that, we also discuss about outsourcing. The benefits of outsourcing to the company are it help to reduce company's cost by appoint outsider specialist. It also help to increase company's flexibility and they can focus more on the core business.

I think that all from now.Sharing is caring.Have a nice day everybody.(^_^)

RESTAURANT PRESENTATION

ASSALAMMUALAIKUM..

In the name of ALLAH I begin..

HELLO there.....how's your day everyone. Always begin your day with smile. Okey2, I would like to share with you guys about the presentation for competitive advantages. For the task, we need to go out to search the restaurant. First of all, I would like to introduce my group restaurant which is PAN TRADIZIONALE. The concept for the restaurant is italian dish and cuisine. Main dish is pizza. The other group also choose interesting concept for their restaurant.

From the presentation, I realize that it is not easy to setup a business especially restaurant. We need to have a good strategy to maintain the reputation of the restaurant, restrain the customers and always looking for unique factors and so on.

                                                     
                                                                  Dutch Lady group
                                                          thailand food like tomyam kung
                                                            SAWADIKAP (>_<)huhuhu

                                                                     Adabi group
                                                    Indonesian cuisine + Minang style dish
                                                                          NOGORI (^_^)
                                                      

                                                         Sime Darby Group ( my group)
                                                             Italian traditional cuisine. 
                                                                    MAMAMIA!!!!!

                                                 
                                                                 Al-ikhsan group
                                                     Western food BURGER BAKAR KAW-KAW
                                                                        yummy!!! 

                                                                      Zhulian Group
                                                         Seafood plus grill style food. 
                                                                 Hungry already!!! (*_*)

Guys, that all I want to share for today. Overall presentation are good and creative. love it.jazakallah.

good night everyone. wassalam

CHAPTER 4

ASSALAMMUALAIKUM ...

In the name of ALLAH I begin...

HELLO!!!!!.Today is holiday , so I have a lots of free time to update my blog.hehehehe,,,i wanna share about the fourth topic that we have been discuss during the lecture last Tuesday. Let's study everyone. Cheer up.

In evaluating company the most important point  resources, capabilities and competitiveness. The key points for this topic is resources and capabilities.

Resources is the input for the company including knowledge, property, culture, pattern, trademark whereas capabilities means how the organization utilize the resources. How well the company is shown by the high performance in the organization. It means that the strategy used by the company success. The component of the resources include R&D , IT, HR, finance, production, sales and marketing.

The indicator for in evaluating the company performance are

• growth in the firm if  there are high growth shows the firm is success

• how the company retain the customer- loyalty 

• ROI -return in investment - how much the company get from the investment- the higher the better

• grow financial strength - easy to get loan 

• competitive advantages - be better than your rivals 

• Increasing profit margin

Capabilities is basic knowledge that is learning from experience.

V- variable which the resources that have value and can compete( toyota- leader in automobile industry)

R- rare( unique) identify what the competitor lacking

I- imitable - resources that hard to copy

N- non- substitute means that the product hard to find the substitute.

Then, the other important thing is SWOT analysis. To make it simple,
SW- we look at internal strength and weakness in the organization

OT- look  at external environment - find the way to overcome the problem. After the company done the SWOT analysis, then they will come out for the new strategies.

MAKES THE REST OF YOUR LIFE , THE BEST FOR YOUR LIFE 

EXTERNAL ENVIRONMENT (CHAPTER 3)

ASSALAMMUALAIKUM

In the name of ALLAH  I begin...

HELLO!!! long time no see, today I want to update my blog with a new topic in strategic management.

Previously, during the lecture I learned about company's external environment. In this topic we focus on the PESTEL analysis and and five competitive forces. PESTEL analysis focus on political,environment, socialeconomic, technology, economic condition and legal. Meanwhile, the five forces are :

• new entrance 
• rivals
• suppliers
• buyer 
• substitute

There are the five forces analysis for automobile industry,

          

new entrance - moderate to enter

rivals - high competition because of many players in the industry (  Toyota,Ford,Honda and Proton)

Suppliers - many suppliers because of high demand in manufacturing the car such as tire, spare-part 

Substitute - substitute for automobile industry are all public transport.

Buyer - Bargaining power for customer is low because most of the price is fixed.

In conclusion, we can say that automobile industry is a conductive market.

other than that we also learn about strategic group mapping. It helps the industry to identify rivals strategy. As an example, automobile industry.

High 

                               * kia/merz                                         *Honda/toyota

price/quality

image

low                                                                         * perodua/Proton

                            Narrow                                    board 

This simple figure, shown that proton and perodua well known in the automobile industry but the quality of the product is low. Meanwhile, Honda and Toyota also well known and have high quality in automobile production. On the other hand, Kia and Merz have narrow market in the industry but have high quality of car.

Besides, we also learn about the key success factors. For example, Nestle which is the key success is make sure all the household have their product.

I think that all so far. This is based on what I understand from the topic. Jazakallah (^_^)

  

MISSION AND VISION STATEMENT

ASSALAMMUALAIKUM...

In the name ALLAH I begin..

There are a lots of thing happened along this week,as today, I would like to share what we already learn in the Chapter 2.

In summary, Chapter 2 is about mission and vision statement in the organization. As we know, mission and vision statement play an essential role in creating organization identity, objective, belief and firm prospective in the current and future planning.

Vision statement must be short more prefer in one sentence meanwhile mission statement is vital in creating objective's and formulate strategies.Both mission and vision statement are important in identify purpose of organization and allocate organization resources.

Good mission statement must allows for generation consider the alternative objective without relying on management creativity, Plus, it also must be board to reconcile with differences stakeholders which is employees,creditors and general public. Other than that, mission statement should what the company is and what the company want to be,differentiate the firm from other organization.

Lastly, the mission statement component are customers,product and services, market, technology,philosophy and concern for employees and public image.

End of discussion, good night. Hopefully tomorrow will be a good day.(n_n),,jazakallah.

Life is a one time offer, so use it well

MGB4033

Assalamualaikum...

In the name of Allah, I begin..

What is the meaning of Strategic Management,actually strategic management is about art or science that involve formulating,implementing, and evaluating the cross functional decision in order to achieve the objective of the organization.

there are three stages in Strategic Management:

• STRATEGY FORMULATION

develop mission and vision of the organization, define SWOT, and establish the long term planning as well as the strategies to use in the organization.

• STRATEGY IMPLEMENTATION

it about the organization implement the annual objectives, policies,and allocate the resourses.

• STRATEGIC EVALUATION

it is about review the resources, measure the performance and take action in order to improve the firm's performance.

During the lecture, Dr Ummi stressed on the use of intuition in decision making for firm such as JALEN. Furthermore, there are several key terms in organization such as annual objectives, policies, weaknesses and strength. All the key terms are essential in the organization

The benefits of strategy management are good connection between the employees and the top management in the company lead for a successful organization. In fact, the company can gain high profit,improve productivity by developing a good strategic plan. On the other hand, the company that do not establish the strategic planning because they think it will  take a long time to see the effect of the planning. Plus, in order to establish the strategies plan, it will be use a large amount of money, some company may unable to afford it. There are some organization that lack of experts in strategy planning.

Tomorrow is the blank page of the 365 page book, write a good one

Good night,jazakallah.