In the name ALLAH I begin..
There are a lots of thing happened along this week,as today, I would like to share what we already learn in the Chapter 2.
In summary, Chapter 2 is about mission and vision statement in the organization. As we know, mission and vision statement play an essential role in creating organization identity, objective, belief and firm prospective in the current and future planning.
Vision statement must be short more prefer in one sentence meanwhile mission statement is vital in creating objective's and formulate strategies.Both mission and vision statement are important in identify purpose of organization and allocate organization resources.
Good mission statement must allows for generation consider the alternative objective without relying on management creativity, Plus, it also must be board to reconcile with differences stakeholders which is employees,creditors and general public. Other than that, mission statement should what the company is and what the company want to be,differentiate the firm from other organization.
Lastly, the mission statement component are customers,product and services, market, technology,philosophy and concern for employees and public image.
End of discussion, good night. Hopefully tomorrow will be a good day.(n_n),,jazakallah.